Project Details

Name: Media Kit

Client: Jackie Kallen

Date: 2022

Category: Graphic Design

Process: Client discovery meetings | Graphic Design

Program Knowledge: Adobe InDesign, Adobe Photoshop

Project Description

DESIGN CHALLENGE: Create a media kit for Jackie Kallen a celebrity boxing promoter and public speaker. The kit needed to reflect Kallen’s unique speaking style and voice.

SOLUTION: I used elements that are reflective of Kallen’s unique style. She loves lace as can be seen in her headshot on the front page. It is used as a texture element throughout the design. The color palette I choose also reflects her dress style and the world of celebrity boxing she travels in. The use of quotes from her talks and books was added to each page as a design element and to convey a sense of who she is and what she is about quickly while supporting the goal of the marketing message to hire her as a professional speaker.

ROLE: Graphic Designer for Imagine Communications – a full-service marketing agency