Project Details

Client: Banyan Botanical (concept design)

Date: 2020

Category: Graphic Design

Project Description

This is a case study for an ad design project. The final design is featured to the right. The product is an herbal supplement for calming anxiety. My thought was to reference meditation and calming imagery to convey the potential benefits of taking this product.

Meditation, yoga and mind-body activities are usually associated with lotus flowers and peaceful water scenes. The concept of having the bottles of supplement growing out of lotus flowers in a koi pond works well communicating the idea of this product helping the user to cultivate a calm mind. Also, the combination of using photo cut-outs of the bottles of supplement in an illustrated scene creates an engaging visual experience.