Name: Student enrollment Social Media Campaign
Client: Sheet Metal Local 88 JATC Training Center
Date: On Going
Category: Graphic Design
Process: Client Discovery | Layout | Graphic Design
Program Knowledge: Adobe Photoshop | Adobe InDesign
DESIGN CHALLENGE: Nevada Sheet Metal Local 88 JATC Training Center wanted a social media campaign for Instagram to attract more students to enroll in classes. They desired the posts relating to enrollment information to have the same look and be dynamic while using their brand guidelines.
SOLUTION: I started out with photos taken of the students at Local 88. I picked the ones that had the best lighting and view of the students’ faces. I felt more engaging to show actual students learning in the sheet metal classroom. I created a shape that reflects the shape of the state of Nevada since it is featured in their logo and angles with sheet metal texture and the brands colors to frame the information.
ROLE: Graphic Designer for Imagine Communications – a full-service marketing agency
