Project Details
Name: 2022 JDRF (Juvenile Diabetes Research Foundation) ad
Client: Taylor International
Date: Spring 2022
Category: Graphic Design and Layout
Process: Client Discovery Sessions | Graphic Design
Program Knowledge: Adobe InDesign | Adobe Photoshop
Project Description
DESIGN CHALLENGE: Create a magazine ad for the JDRF (Juvenile Diabetes Research Foundation) for Taylor International Corp. in Las Vegas. Taylor is a general building construction contractor.
SOLUTION: I used this unique image viewpoint to design the ad around because it is unexpected and engaging. The child dressed as a cowboy and appearing to cheer was the perfect image to support the focus of the ad being about supporting and celebrating the people who donate to and support JDRF. It works as being playful and engaging.
ROLE: Graphic Designer for Imagine Communications – a full-service marketing agency