Exhibition Feature Poster: 11 x17
Art Exhibition Marketing Materials & Installation
Exhibition Social Media Graphic
Exhibition Gallery Cards Sample
Project Details
Client: Office for the Arts – Nevada State College
Date: June 2022
Category: Graphic Design and Installation
Process: Client Discovery Sessions | Exhibition Installation | Working with Client | Graphic Design | Art Direction
Program Knowledge: Adobe InDesign | Adobe Photoshop
Project Description
DESIGN CHALLENGE: Create marketing materials for the Blanket of Protection art exhibition honoring the Tuskegee Airmen for the Nevada State College (NSC) Office for the Arts. The design challenge was to stay within the NSC branding guidelines while being sensitive to the aesthetic needs of the art exhibition.
SOLUTION: The Nevada State College (NSC) branding colors include a gold and a dark gray. One of the art pieces in exhibition had a large area of color in the same range as the NSC gold. I chose that piece to highlight at the top. This draws the eye immediately. Then using gray and gold to frame the information about the exhibition, the eye is guided down the layout. Also, I used an image of a P-51C Mustang (red tail) fighter jet as the background for the gallery title cards.
ROLE: Freelance Graphic Designer
The marketing materials include: 11 x 17 feature poster graphic, directional signage, 8.5 x 11 one page flyer, social media graphics, and gallery card designs.